What 1 Billion People Can Do, Together…

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Why Break the Wheel was Started

It all started for me in 2016. In just 1 year I went through a year of specialist appointments with no resolution - only to discover (on my own) that my issue was food allergy related. One of our advisors had her entire department closed down when the department head was found guilty of sexual harassment and let go - with a payout and confidentiality agreement that let him continue his toxic behavior elsewhere. And the Political discord had fundamentally changed - with people angrier than ever but all arguing with different facts.

I started working on solving the healthcare problem in 2017 and quickly realized that the system was beyond broken and slow, with no aligned interests between insurance carriers, companies and healthcare systems. I started digging into sexual harassment in the workplace in 2018 and found that companies are not interested in a true objective of stopping this toxic behavior, but rather just quietly getting rid of the bad actors in their company.

I grew tired of watching us get bullied into bad healthcare, toxic work environments, a planet on the verge of environmental collapse - as well as other issues. I decided it was time to build a platform that gave us -the people - the small business owner - the tools we needed to impact change in the workplace, in the environment, and more.

Break the Wheel was formed with one purpose, to ensure what is in the best interest of the people succeeds. We source, vet and accelerate mission-driven unicorns - for profit companies that can positively impact 1 billion lives in areas from healthcare to climate, and education to human rights.

Cofounder

David Feinberg Calabrese

Our Commitment

Our commitment is and will always be to the combination of impact, returns, transparency and equal opportunity.

Impact

Real World Outcomes

We are committed to delivering real world outcomes for our health, the planet and equal opportunity and wealth.

Roi

Customer First

For you - the cofounding customers and supporters - our commitment is that you share in the upside. For every referred user and $ spent you earn profits + a bonus in an exit or IPO.

Transparency

Transparency & Input

Full transparency on everything we do and spend money on. We provide weekly reports and you can join and provide input during our product and planning calls.

Equality

Cap Table Equality

From how we hire to who we raise capital from our commitment is to Cap Table equality - with a 50% target for people from diverse income, gender and ethnic backgrounds.

Our Track Record

Break The Wheel was founded and is operated by serial entrepreneurs and operators that have built, scaled, sold and taken public 14 companies.

Adobe
Comcast
Marketo
Budwiser
Viacom
City of Philadelphia
Nickelodeon
Seamless
Braintree
Experian
STRV
Inquirer

These are a few of the organizations our founders invested in or worked with or for as founders, employees or consultants. These companies are not investors in or partners of Break The Wheel.

91M

customers acquired

$6.8B

lifetime value

The Team

Small and growing Break the Wheel has some amazing people dedicated to some very big goals. Below is only a list of our full time team members.

Arra

Arra

David

David

Jekamiah

Jekamiah

Milan

Milan

Petar

Petar

Rem

Rem

Yeshua

Yeshua