What 1 Billion People Can Do, Together…

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01

Why Break the Wheel was Created

Break the Wheel was created - to fight for those that can’t fight for themselves, to serve those that serve and protect us, and to stand up when others can't - by Breaking the Wheels that keep rolling over all of us from horrible healthcare to corrupt politicians, corporations ruining our planet, and unequal education and financial systems.

It all started for me in 2016. I went through a year of specialist appointments with no resolution - only to discover (on my own) that my issue was food allergy related. I took over managing my own investments and was disgusted by how misleading and self serving the financial "experts" were and how unusable the tools were to identify the right investment, investment strategy and timing. In the years to come misinformation and disinformation would turn us against each other as citizens. We were no longer presented information to make informed decisions - we were presented with false and partial stories to turn us against each other to serve political agendas. One of our advisors had her entire department closed down when the department head was found guilty of sexual harassment and let go - with a payout and confidentiality agreement that let him continue his toxic behavior elsewhere.

As I dug into each problem it was clear that the existing healthcare, financial, corporate, political and media had no interest in change. Healthcare systems cared about reimbursements - not patients health. Financial services cared about clicks and revenue - not the average investor returns. Media cared about ad impressions - not informing people on the most important topics impacting their lives. Companies (large and small) cared about profit - not the welfare and health of their employees - or the planet.

Beyond frustrated I was angry that the people in power were ok with standing on all of us so that they could maintain and build their wealth and control. The words that so many fearless fighters for justice spoke before me came to mind - "if not me who, if not now when".

…and so Break the Wheel was formed!

COFOUNDER

David Feinberg Calabrese

01

Our Leadership

Break the Wheel was founded and is operated by serial entrepreneurs and operators that have built, scaled, and sold 7 companies in media, fintech, SaaS and big data.

91M

customers acquired

$6.8B

lifetime value

Adobe
Comcast
Marketo
Budwiser
Viacom
City of Philadelphia
Nickelodeon
Seamless
Braintree
Experian
STRV
Inquirer

These are a few of the organizations our founders invested in or worked with or for as founders, employees or consultants. These companies are not investors in or partners of Break The Wheel.

01

We Are

Founded by people that come from all nationalities and genders. Focused on creating a more equal world and life 1 human at a time. Devoted to creating the world we want - we need.

01

We Will

Always do what's in the best interest of we, the people. Always stand up for those that can't stand up for themselves. Fight until we've given our last full measure of devotion.

01

We Believe

We all deserve a fair shot - the ability to run an even race. The best people are often those that had to fight for everything, or had someone sacrifice for our chance at a brighter future.