Driving Paradigm Shifts

Our Problem - Solution - Fit Councils include sector leaders, customers, experts, hackers and investors. Our 3-step validation process quickly moves solutions from validation to commercialization and scale. This isn't a volunteer program - council members share in the upside.

by

2030

Eliminate the causes of diabetes, hypertension, and heart disease affecting 2 billion worldwide.

Health

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Create 100 million new millionaires.

Wealth

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Reduce fossil fuel usage for energy production by 50%.

Planet

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What we do Differently

Impact to us means social and financial. Our OKRs are Speed to Impact and Investor ROI. We focus on the inevitable - paradigm shifts. We surround big problems with experts, then validate, launch and blitzscale solutions by investing our team and capital.

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Outcomes Northstar

Everything we do is focused on the desired outcome. Speed to Impact and Investor ROI are our OKRs. To achieve these OKRs we apply a SaaS lens to investing knowing that the most immediately impactful and scalable solutions are those that provide value from user 1 to user N.

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PSF Validation

We never guess. Our 3 step process validates market timing for paradigm shifts and our ability to force that timing. (1st) we filter solutions via our councils, (2nd) we validate solutions by mirroring live product customer acquisition programs, (3rd) we execute (now), pause (later), kill (never).

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Operational Investing

We invest people (and capital) on a performance basis. We invest our team of serial operators with diverse backgrounds and networks to fill gaps in product, marketing, sales, BI, customer success, and engineering. We invest our experts, network and capital to drive escape velocity growth.

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adobe
comcast
marketo
nickelodeon
viacom
budwiser
seasmless
chivas
experian
city-of-philadelphia
strv
inquirer

These are a few of the companies our founders invested in or worked with or for as employees or consultants. These companies are not investors or partners of Break the Wheel.

A History of Success

Break the Wheel was founded and is operated by serial entrepreneurs and operators that have built, sold and taken public more than 20 companies.

91M

customers acquired

$6.8B

lifetime value

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How it works

We never guess. Our 3 step process validates market timing for paradigm shifts and our ability to force that timing. (1st) we filter solutions via our councils, (2nd) we validate solutions by mirroring live product customer acquisition programs, (3rd) we execute (now), pause (later), kill (never).

Solution - Problem Fit

Our first step is running all ideas from the council through our filter of suitability, timing, and expected outcomes.

Solution - Market Fit

For the ideas that make it through funnel 1 we run a market validation test that mirrors a commercialized product to understand true market demand and unit economics.

Commercialize & Scale

For the solutions that make it through funnel 2 we commercialize and blitzscale the market.

Whats in it for you

This isn't a volunteer program. Council members receive shares in and free product access to every solution generated. It isn't easy to get on these councils, we want people engaged, excited, ready to help build an idea into a market leader. We won't accept anyone showing up for the free pizza.

Customers

As a Customer on one of the councils you are expected to participate in solution feedback sessions and share the solution with other prospective customers. I.E. do everything you can to ensure its' success. In exchange you receive shares in every idea that your council generates as well as a warrant to invest in future funding rounds and free access to the commercialized solutions.

Domain Experts

As a Domain Expert on one of the councils you are expected to participate in suitability sessions and share the solution with other experts for similar feedback. I.E. do everything you can to ensure its' success. In exchange you receive shares in every idea that your council generates as well as a warrant to invest in future funding rounds and free access to the commercialized solutions.

Hackers & Inventors

As a Hacker or Inventor on one of the councils you are expected to participate in feasibility sessions and share the solution with colleagues for additional input. I.E. do everything you can to ensure its' success. In exchange you receive shares in every idea that your council generates as well as a warrant to invest in future funding rounds and free access to the commercialized solutions.

Org & Corp Partners

As a Corporate or Organizational partner on one of the councils you are expected to participate in road map - solution fit discussions and to share the solution with colleagues for additional input. I.E. do everything you can to ensure its' success. In exchange you receive shares in every idea that your council generates as well as a warrant to invest in future funding rounds, an acquisition ROFR and free access to the commercialized solutions.

Investors

As an Investor on one of the councils you are expected to participate in "the future of" sessions and share the solution with colleagues for additional input. I.E. do everything you can to ensure its' success. In exchange you receive shares in every idea that your council generates as well as a warrant to invest in future funding rounds and free access to the commercialized solutions.

Sector Councils

We have 3 primary sector councils with specific 2030 goals. You can learn more below and contact us if you have any questions.

health

Health

Problem

Diabetes, Heart Disease and Hypertension impact more than 2 billion people worldwide and the causes of these conditions are lifestyle and environmental - causes that won't be solved by healthcare systems.

Goal

Eliminate the causes of hypertension, heart disease and diabetes affecting over 2 billion worldwide by 2030.

Get Involved

Planet

Problem

With the current rate of climate change and the sloth of proposed solutions the damage will be irreversible. Solutions must be faster to market and scale without requiring government or corporate approvals.

Goal

Reduce fossil fuel consumption for energy production by 50% by 2030.

Get Involved
planet
wealth

Wealth

Problem

The Wealth Gap creates inequality in health, education, opportunity, civil rights and human rights. The Wealth Gap can only be bridged through equal access to quality education, unbiased - equal opportunity, and a commitment to fair lending and captable diversity.

Goal

Create 100 million new millionaires (Women, Black and Brown).

Get Involved