The Pipeline

Forget innovation. In big organizations "innovation" means a fun sandbox that produces no value. We focus on near term goals and long term risks. We set the northstar together - then our team sources and validates the buy, build and partner options to outpace competitors today and prepare your company for the next paradigm shift in your industry.

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What we do Differently

Impact to us means social and financial. Our OKRs are Speed to Impact and Investor ROI. We focus on the inevitable - paradigm shifts. We surround big problems with experts, then validate, launch and blitzscale solutions by investing our team and capital.

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Outcomes Northstar

Everything we do is focused on the desired outcome. Speed to Impact and Investor ROI are our OKRs. To achieve these OKRs we apply a SaaS lens to investing knowing that the most immediately impactful and scalable solutions are those that provide value from user 1 to user N.

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PSF Validation

We never guess. Our 3 step process validates market timing for paradigm shifts and our ability to force that timing. (1st) we filter solutions via our councils, (2nd) we validate solutions by mirroring live product customer acquisition programs, (3rd) we execute (now), pause (later), kill (never).

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Operational Investing

We invest people (and capital) on a performance basis. We invest our team of serial operators with diverse backgrounds and networks to fill gaps in product, marketing, sales, BI, customer success, and engineering. We invest our experts, network and capital to drive escape velocity growth.

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adobe
comcast
marketo
nickelodeon
viacom
budwiser
seasmless
chivas
experian
city-of-philadelphia
strv
inquirer

These are a few of the companies our founders invested in or worked with or for as employees or consultants. These companies are not investors or partners of Break the Wheel.

A History of Success

Break the Wheel was founded and is operated by serial entrepreneurs and operators that have built, sold and taken public more than 20 companies.

91M

customers acquired

$6.8B

lifetime value

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How it works

We set the northstar together - then our team sources and validates the buy, build and partner options to outpace competitors today and prepare your company for the next paradigm shift in your industry.

01

Set the Northstar

You define your needs and we conduct a SWOT analysis to refine the road map. The needs can be 90 day goals or taking early action to cannibalize yourself and outpace the competition.

02

Buy, Build, Partner

We source and operationally date prospective partners or acquisitions. If it's an incubation we validate the market demand and unit economics by mirroring a commercialized experience.

03

Success Ops

For partners and acquisitions we help drive to successful integrations of technology, teams and processes. For incubations we commercialize together with startup speed and agility.

04

Speed to ROI

Our insourced growth and cannibalization ops team drives ROI at escape velocity speed. We help big companies operate at the pace and with the fire of the best startups in the world.

Additional Details

We've provided some additional program details below. If you have additional questions hop over to the contact us page and fire off a message.

Terms

The terms vary based upon the program. They can include equity, warrants and an acquisition ROFR in any company that comes through the program or a founding stake in any commercialized incubations.

What We Look For

Our sweet spot is identifying opportunities to apply the SaaS model to disruptive market solutions - not B2B or software necessarily, but solutions that work for 1 as well as they do for 100 million.

What's Required

This varies based on the timing and scale of the goals and the ideal path for success (buy, build, partner). We keep requests for your team's time to a minimum, they already have jobs.

Get Started

Send us a message with your needs and timing. Then grab a time on our calendar to run through our 15 minute mini design sprint to identify next steps.