Turning Great IP into Great Companies

Our Lifeline program is a no risk, high reward solution to revive and scale great IP. We invest our people and capital with royalty streams, minimum requirements and meaningful upside equity for all shareholders based on an IP assignment trigger.

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What we do Differently

Impact to us means social and financial. Our OKRs are Speed to Impact and Investor ROI. We focus on the inevitable - paradigm shifts. We surround big problems with experts, then validate, launch and blitzscale solutions by investing our team and capital.

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Outcomes Northstar

Everything we do is focused on the desired outcome. Speed to Impact and Investor ROI are our OKRs. To achieve these OKRs we apply a SaaS lens to investing knowing that the most immediately impactful and scalable solutions are those that provide value from user 1 to user N.

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PSF Validation

We never guess. Our 3 step process validates market timing for paradigm shifts and our ability to force that timing. (1st) we filter solutions via our councils, (2nd) we validate solutions by mirroring live product customer acquisition programs, (3rd) we execute (now), pause (later), kill (never).

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Operational Investing

We invest people (and capital) on a performance basis. We invest our team of serial operators with diverse backgrounds and networks to fill gaps in product, marketing, sales, BI, customer success, and engineering. We invest our experts, network and capital to drive escape velocity growth.

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adobe
comcast
marketo
nickelodeon
viacom
budwiser
seasmless
chivas
experian
city-of-philadelphia
strv
inquirer

These are a few of the companies our founders invested in or worked with or for as employees or consultants. These companies are not investors or partners of Break the Wheel.

A History of Success

Break the Wheel was founded and is operated by serial entrepreneurs and operators that have built, sold and taken public more than 20 companies.

91M

customers acquired

$6.8B

lifetime value

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How it works

Our Lifeline program is a no risk, high reward solution to revive and scale great IP. We invest our people and capital with royalty streams, minimum requirements and meaningful upside equity for all shareholders based on an IP assignment trigger.

01

Pitch or Reply

You pitch us or we reach out to you. If you want to pitch us just jump down to the apply button below and it will take you through a quick application so that we can learn more about your business and your growth needs.

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Validation + DD

While we conduct Due Diligence (DD) we run a market validation program that mirrors a commercialized product experience to understand market demand and unit economics.

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Operational Dating

The operational dating happens during the validation. If we are going to get married, we should both understand what it's like to work together. If things go well - we move forward, if things fall apart - we go our separate ways.

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Execution

Assuming we jump over the first 2 hurdles we prepare to bring your business back to life and scale the company at escape velocity speed.

Additional Details

We've provided some additional program details below. If you have additional questions hop over to the contact us page and fire off a message.

Terms

The terms are performance based including royalties and a meaningful equity stake for current shareholders in the new company (up to 50%). We keep it simple and ensure there's an upside for all founders, investors and shareholders.

What We Look For

Companies with some market validation and a strong intellectual property portfolio. We prefer companies with SaaS models, not B2B or software necessarily, but solutions that work for 1 as well as they do for 100 million.

What's Required

A prepared Due Diligence package including all agreements (including investments), an up to date captable, and any details on any patents, trademarks or copyrights.

How to Apply

Click the Apply CTA below. That takes you to a quick application where we ask a few questions about you, where the idea came from and your goal for the relationship.

Partner with us

Incubators, Accelerators, Investors, Universities, Government Agencies… Our Lifeline Program offers a second life for your investments with a meaningful ROI including additional equity, profit sharing, warrants and more. If you have portfolio companies that could use a lifeline reach out and let’s talk about how we can work together.