From Idea to Escape Velocity

Whether you're a doctor with an emergency room innovation, an engineer with an early product, or a climate activist trying to launch a green ecommerce site the Break the Wheel incubator fills the operational and capital gaps to launch and scale paradigm shift innovations.


What we do Differently

Impact to us means social and financial. Our OKRs are Speed to Impact and Investor ROI. We focus on the inevitable - paradigm shifts. We surround big problems with experts, then validate, launch and blitzscale solutions by investing our team and capital.


Outcomes Northstar

Everything we do is focused on the desired outcome. Speed to Impact and Investor ROI are our OKRs. To achieve these OKRs we apply a SaaS lens to investing knowing that the most immediately impactful and scalable solutions are those that provide value from user 1 to user N.


PSF Validation

We never guess. Our 3 step process validates market timing for paradigm shifts and our ability to force that timing. (1st) we filter solutions via our councils, (2nd) we validate solutions by mirroring live product customer acquisition programs, (3rd) we execute (now), pause (later), kill (never).


Operational Investing

We invest people (and capital) on a performance basis. We invest our team of serial operators with diverse backgrounds and networks to fill gaps in product, marketing, sales, BI, customer success, and engineering. We invest our experts, network and capital to drive escape velocity growth.


These are a few of the companies our founders invested in or worked with or for as employees or consultants. These companies are not investors or partners of Break the Wheel.

A History of Success

Break the Wheel was founded and is operated by serial entrepreneurs and operators that have built, sold and taken public more than 20 companies.


customers acquired


lifetime value


How it works

We invest our team and capital to launch and scale paradigm shift ideas in partnerships with domain experts, mission driven organizations, innovation groups, investors and brilliant inventors.



First we dance. You take the lead and then we transition to pitching each other potential solutions to the problem. We come up with ideal potential solutions together.



We run a market validation program that includes landing pages, social media, CPC, SEM and email. We mirror a commercialized product experience to understand market demand and unit economics.


Operational Dating

The operational dating happens during the validation. If we are going to get married, we should both understand what it's like to work together. If things go well - we move forward, if things fall apart - we go our separate ways.



Assuming we jump over the first 2 hurdles we now prepare to commercialize the validated solution. Operational roles are defined based on your experience and available commitment.

Additional Details

We've provided some additional program details below. If you have additional questions hop over to the contact us page and fire off a message.


The terms depend on your skillset and commitment. We prefer engaged entrepreneurs / cofounders - but we also love the genius inventors that bring us ideas they'd like us to turn into billion $ companies.

What We Look For

We love the SaaS model. That doesn't mean everything has to be B2B or software - it means we believe in the type of solution that works just as well for 1 as it does for 100 million.

What's Required

Have your idea more than 1/2 baked. Understand the problem with real depth. Ideally it's something that came from a personal experience.

How to Connect

Click the Incubate Together CTA below. We ask a few questions about you, where the idea came from and your goal for the relationship. This helps us ensure it's a match and prepare for a kick off call.

Partner with us

Incubators, Investors, Universities, Non-Profits, Government Agencies, Chambers of Commerce, School Systems… Our incubator program offers a range of ROI options from profit sharing to equity and warrants. If you have an idea or a program that fosters new ideas reach out and let’s talk about how we can work together.