Performance-Based Growth Ops Accelerator

Building a well oiled growth ops team can take months and cost millions. We drop in (invest) seasoned experts from marketing to sales and engineering to analytics to drive escape velocity growth - and our returns are performance based.

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What we do Differently

Impact to us means social and financial. Our OKRs are Speed to Impact and Investor ROI. We focus on the inevitable - paradigm shifts. We surround big problems with experts, then validate, launch and blitzscale solutions by investing our team and capital.

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Outcomes Northstar

Everything we do is focused on the desired outcome. Speed to Impact and Investor ROI are our OKRs. To achieve these OKRs we apply a SaaS lens to investing knowing that the most immediately impactful and scalable solutions are those that provide value from user 1 to user N.

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PSF Validation

We never guess. Our 3 step process validates market timing for paradigm shifts and our ability to force that timing. (1st) we filter solutions via our councils, (2nd) we validate solutions by mirroring live product customer acquisition programs, (3rd) we execute (now), pause (later), kill (never).

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Operational Investing

We invest people (and capital) on a performance basis. We invest our team of serial operators with diverse backgrounds and networks to fill gaps in product, marketing, sales, BI, customer success, and engineering. We invest our experts, network and capital to drive escape velocity growth.

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adobe
comcast
marketo
nickelodeon
viacom
budwiser
seasmless
chivas
experian
city-of-philadelphia
strv
inquirer

These are a few of the companies our founders invested in or worked with or for as employees or consultants. These companies are not investors or partners of Break the Wheel.

A History of Success

Break the Wheel was founded and is operated by serial entrepreneurs and operators that have built, sold and taken public more than 20 companies.

91M

customers acquired

$6.8B

lifetime value

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How it works

We invest seasoned growth ops teams (and growth capital) on a performance basis. If we don’t deliver a large delta in growth and margins, we don’t earn our ROI.

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Pitch or Reply

You pitch us or we reach out to you. If you want to pitch us just jump down to the apply button below and it will take you through a quick application so that we can learn more about your business and your growth needs.

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Validate

We run a market validation program that includes landing pages, social media, CPC, SEM and email. We mirror growth programs that we'd create to understand unit economics.

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Operational Dating

The operational dating happens during the validation. If we are going to get married, we should both understand what it's like to work together. If things go well - we move forward, if things fall apart - we go our separate ways.

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Escape Velocity

Once we've all agreed on moving forward and the terms we hit the ground running infusing our team, time and capital to help your company achieve escape velocity.

Additional Details

We've provided some additional program details below. If you have additional questions hop over to the contact us page and fire off a message.

Terms

The terms depend on the stage and needs of the business. We get involved as early as $50,000 ARR and post $50 million. Our return (profit sharing, equity, warrants) is based on the speed and scale of the returns we deliver.

What We Look For

Companies with validated product - market fit and some CAC - LTV data. We like companies with SaaS models, not B2B or software necessarily, but solutions that work for 1 as well as they do for 100 million.

What's Required

Know your customer; what they like, don't like, spend with you on average, how you acquire them and how much that costs. Clearly articulate your goals - why do you think you can generate $1b / year.

How to Apply

Click the Apply CTA below. That takes you to a quick application where we ask a few questions about you, where the idea came from and your goal for the relationship.

Partner with us

Accelerators, Investors, Universities and School Systems, Chambers of Commerce… Our accelerator program offers a range of ROI options from profit sharing to equity and warrants. If you have entrepreneurs or portfolio companies that could use seasoned growth ops support reach out and let’s talk about how we can work together.